Jumat, 07 Juli 2017

Online Gaming - Winning the Payments Battle

As the video game industry shifts from retail to a rapidly expanding online market, previously inaccessible segments are opening up to publishers and developers. The online gaming market is experiencing explosive growth - players are no longer tied down by games that require a certain console or level of connectivity. Mobile games have upped the ante even further by increasing the geographic range of a game and its potential player base. No longer viewed as a pastime primarily enjoyed by adolescents and younger children, the video game industry has firmly implanted itself into the economy and lives of almost all geographic areas and spans the breadth of socioeconomic factions. According to research conducted for ESA, the actual average age of a gamer is 30, and the division between the sexes is almost even, with 55% male and 45% female. From the female boomer who spends a few minutes playing bejeweled after dinner, to the 30 something game designer who supports a family in the burbs -the video game industry is a burgeoning entity.

Beyond the retail sphere, where packaged games are purchased for a set price to be played on a console at home - online video games fall into two categories: pay to play and free to play. With pay to play, users opt to pay a monthly subscription, usually via credit card, which maintains their account within the game. The most widely known pay to play game is World of Warcraft (WOW) - which is purported to have a 7+ million monthly subscriber base. Pay to play games garner revenue from their subscriber base, so developing a strong band of followers early on is key to their success.

Free to play games have a somewhat more complicated reputation and means to generating revenue. While it's been predicted that free to play games are set to overtake pay to play models in the next few years, it remains to be seen whether or not diehard fans of a certain pay to play game will be ready to take that leap. Free to play games are just that: free to play. However, they do generate revenue by ads, and making items available for purchase throughout the course of the game (generally they will offer to get rid of the ads once a player has spent a specified amount, such as $3). These items are normally small items that enhance a character or game play - a mightier sword for a warrior character, for instance, or a new colour shade for use in a drawing game. These items are for sale for a nominal fee, normally less than a dollar and most certainly less than five dollars. These low value transactions are aptly named microtransactions or micropayments due to their size. It's an exchange of real world money for game goods or services.

Free to play games have been widely criticized by followers of pay to play models due to perceived lack of quality and a somewhat transient game experience. Pay to play games generally provide a more satisfying social experience for players as users seek out and form groups meant to assist their character in advancing further in the game. Free to play proponents relish the ability to pick up and leave off whenever they please, and to not be indebted to the game by fear of losing their monthly 'investment'. Another factor is time, while many players comment that they time commitment required to do well in a pay to play model is impractical for anyone who needs to devote time to a balanced lifestyle.

While subscription payments for pay to play games are relatively straightforward in that they normally only require access to a credit card, micropayments are more complicated as they are normally too low value to fit well within a card scheme set up. Because of the excessive per charge fees, it often does not make good business sense to use a typical credit card charge for each micropayment. Some alternatives include charging an amount to a player's account, which the player is then free to use up as they proceed through the game. Another option is to take the cardholder's information and bill out once the amount reaches a certain threshold, say 10 or 15 dollars. For those markets where cash is king, the use of an ewallet enables gamers to take part in both models of online games.

Some games develop a virtual economy and virtual currencies also exist. While the crypto currency of Bitcoin has made inroads into the industry, it remains to be seen whether or not this could be a valid solution to the logistical issue presented by micropayments in free to play games.

Once a company makes the move to online gaming, it becomes necessary to understand and accommodate for the different payment needs. Super Data compiled research to show the most popular payment types in markets around the world. Just as international ecommerce gurus will attest, once you understand local payment preferences, you will set yourself up to capture the largest market share - at home or around the globe. According to the research, gamers in the US, UK, Mexico, France, India and Japan prefer credit card, while in Germany credit card ranks number 5, after direct debit, prepaid card and ewallet. In Brazil bank transfer is the first choice of payment. It follows then, that "Based on the wide variety in both the different used payment methods and the difference in volume from one country to the next, the suggestion emerges that publishers with a global strategy are best served by a multi-facetted monetization strategy" (The Gamer is Always Right - Super Data Research, March 2012).

When selecting a payment processor for online gaming payments, it's clear that the most important criteria include an international capability along with the capacity to offer a wide range of alternative payment options, to capture the largest market share. Ask potential processors if they handle micropayments, and what type of access they have to country specific knowledge of payment preferences for online gamers, as preferences are divided along country borders.

If you want to process international payments, PacNet Services can help. We provide a full range of international payment processing services used by companies around the globe. We offer local-currency merchant accounts, card processing, direct debit, electronic payments, foreign cheque deposits, and multi-currency payouts for refunds and rebates as well. Our clients enjoy easy setup, competitive rates, and rapid settlement to whichever bank account you use today. Visit us today at.

2013 Retail Christmas Shopping Season - What Are We Looking At?

Cyber Monday and the few days leading up to Black Friday showed gains over the 2012 figures, decent gains, but still along the expected trend line, no major breakouts or attempts to go hyperbolic. And of course, we don't have any figures for electronic money like BitCoin transactions in these 2013 numbers, but you can bet major retailers are considering ways to tap into that, just as our politicians in Washington DC will soon try to figure out how to tax those secure transactions.

The 2013 Christmas shopping season might be bad for a few reasons; late Thanksgiving, fewer days of shopping, weather, and consumers feeling poor knowing ObamaCare will cost them more, so the Middle Class might be more prudent and go light on shopping - right now everyone is counting on the Credit Card companies loosening the reigns to promote consumer buying - I wonder if that will help as much as Wall Street and retailers hope. If retail sales tank, our stock market pull-back could come sooner than later, another jobs hit with layoffs and seasonal workers all out of work at the same time.

The Wall Street Journal reporting that sales were expected to grow 3-4% over those of 2012 Christmas Season in an article; "Sales Brighten Holiday Mood" by Josh Mitchell and Shelly Banjo, which stated, you know "that government shutdown? Consumers shrugged it off, mostly." Now then, back to the ObamaCare issue, Wal-Mart noted that their surveys and sales figures show that the consumers are tapped out and their spendable income has dwindled - one common comment is the cost of health care increases are making it harder for people to buy things, less money.

Personally, I do not see this Christmas Season as breaking any speed records, but it is nice to see all the retailers ramping up with seasonal hiring, which helps unemployment numbers temporarily - which helps consumer confidence, but there is a difference between temporary good news and actual spendable money in one's pocket. What about Credit Card Companies?

Yes, people spend for Christmas presents on credit card, and that probably makes them feel good from their depression of lack of cash, but how much will they blow during this holiday season as they watch their family's costs increase to the point of overwhelming there dwindling income as their hours are cut, again due to ObamaCare. In closing do not expect a huge Christmas buying season, but it won't be a disaster either. Please consider this and look on the bright side.

Lance Winslow has launched a new provocative series of eBooks on Future Retail Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank.

Towards a New Civilization

In the wake of the economic crisis that occurred in 2008, the expected recovery hasn't yet shown up. I think we shouldn't be asking ourselves when a recovery will happen but rather if a recovery will happen. There are the usual suspects of peak oil and wealth inequality, but I posit a different cause: automation. As computers, sensors and actuators get cheaper and better, we're beginning to see industries becoming increasingly automated and person free. In fact recent research done by the Gartner research firm has stated that the first human free companies will start to appear around 2020 to 2030.

What will the future of employment be? Some say that the new technology will actually create more jobs and point to the industrial revolution as an example. While menial labor was reduced by the industrial revolution, people could still get into jobs that required education. That's not the case now. With advancements ranging from driverless cars, to software that reads for lawyers, the jobs requiring brains are now disappearing. The future increasingly looks bleak for people who are not higher ups at companies or government. The future may be one of the vast majority of people scraping by in slums. Or will it?

Believe it or not, people have been thinking about what technological employment will entail and have suggested multiple solutions. Some solutions are radical, while others are mundane. In this article I'm going to focus on a solution called guaranteed basic income. What is that, you might ask? It's a solution to technological unemployment in which all people (in many cases over a certain age) receive money or credit for spending. There's a conundrum with this though, where do we get the money or credit? Usually this is done via heavy taxation, which is unpopular with many people. But a new answer may have shown itself.

Cyber currencies like Bitcoin may be the way forward in this case. A civilization could set things up in which a weekly spending voucher is provided to each of its citizens. The voucher is reset every week and all people get an equal share of currency. With the need for work gone, the people in such a civilization would, instead of focusing on job security, could focus on improving their civilization.

This is my vision. Imagine a world where money is given to people to spend on the fruits of automated labor. With improvements in manufacturing and energy production, cities could be greened with buildings surrounded by foliage. No more need for factories or power plants taking up space; each building could be self sufficient. The cities could even be a place where people and animal could both thrive. Instead of life being crowded out of cities, life could be reintroduced to them with no detrimental impact to people. And with poverty eliminated, crime could be very low, if not non-existent.

There is a long and difficult road ahead if we want to make this vision a reality. But I'm confident that it can be done, and sooner than most realize.

Beyond Aristotelian Monetary Properties

According to Aristotle, money must have the following properties:

Durability
Portability
Divisibility
Intrinsic value
Intrinsic Monetary Value

So Aristotle regarded intrinsic value -- the exchange value money would always have even without being money -- as a property without which money became impossible, or at least unsound. However, not only his idea of sound money was wrong as it was also the opposite of the truth: intrinsic value is precisely what makes money unsound. To understand why, let us begin by defining money in the least controversial way possible:

Money is anything accepted as payment for goods and services and repayment of debts.
Then, let us notice the different meanings that money being "accepted as payment for goods and services and repayment of debts" has to buyers or debt redeemers and sellers or creditors:

To sellers and creditors, it means their accepting the money respectively of buyers and debt redeemers.
To buyers and debt redeemers, it means the acceptance of their money respectively by sellers and creditors.
Finally, let us notice that any buyers or debt redeemers ignoring the acceptance of their money respectively by sellers and creditors would be the same as the lack of that acceptance. Money must already be known even by merely possible buyers and debtors to be "accepted as payment for goods and services and repayment of debts":

From Aristotle to Adam Smith to Marx to Milton Friedman, we have never made such a distinction between accepting money and knowing about its acceptance by others. Instead, by assuming that monetary acceptance does not require its own social awareness, we have long been sharing the false belief on individually rather than socially accepted money.

While, despite acceptance depending on evaluation, the resulting absence of any actual (socially accepted) form of money makes monetary evaluation unnecessary, whether by sellers, buyers, creditors, or debt redeemers. This possible absence of any evaluation of money then reduces its required exchange value to an intrinsic property of the monetary object itself, hence to just another preexisting reason for its acceptance as money -- Aristotle's "intrinsic" monetary value.

So requiring money to have an intrinsic value results from confusing between individually and socially accepted money: actual monetary value requires no longer individual but instead already social (reciprocally aware) acceptance of its own representation by an object, being thus never intrinsic to that object.

Indeed, monetary history overwhelmingly shows that anything can be money, whether being otherwise valuable or not. So whoever advocates "intrinsic value" as a means of "restoring" monetary soundness must either completely abandon that idea or find something else to "back" it -- other than the requirement for money to have such an extrinsic monetary value.

Beyond Aristotle

Additionally, since Aristotle, money has conceptually acquired a myriad of new required properties, like transmissibility, fungibility, or scarcity.

Transmissibility

The idea of money being transmissible was alien to Aristotle. This is because money was to him just a physical object, something usually portable but hardly transmissible. Today, money can be a number electronically or optically recorded, something both portable and electronically or optically transmissible.

Fungibility

Unlike transmissibility, fungibility was not alien to Aristotle, despite absent from his required monetary properties. It only means that money must not vary qualitatively, but only quantitatively.

Scarcity

Scarcity was also not alien to Aristotle, despite absent from his required monetary properties. It only means that money must be hard enough to find or produce for preventing the monetary unit from losing value too rapidly, if ever.

Relative Monetary Requirements

Finally, there are historical examples of money partially lacking not only transmissibility, but also each single one of Aristotle's three first required monetary properties (durability, portability, and divisibility), or even fungibility -- as in sea shells or feathers -- and scarcity -- as in bank notes. Indeed:

All those properties are quantifiable.
Money must have only a minimum of durability, portability, divisibility, transmissibility, fungibility, and scarcity, variable according to social development -- and sometimes negligible, like the transmissibility of sheer gold.
The quantitatively variable nature of those properties makes them relative monetary requirements. Other such requirements include making theft or counterfeiting difficult and storage easy, none of which mentioned by Aristotle.

Absolute Monetary Requirement

There is only one absolute monetary requirement: money must be publicly private.

Public Privacy

This requirement was not alien to Aristotle, despite absent from his required monetary properties. It only means that monetary value must be private while its representing object must be public. A physical object can only partially meet this requirement since it cannot itself distinguish monetary value from its then-physical representation, which makes any such object privately public -- in addition to falsely making its monetary value intrinsic to it.[1] Only today, with public-key cryptography, can Bitcoin-like money be publicly private without being privately public, by representing monetary value as a private key then metarepresenting it as the corresponding public key -- to become what in my book Representational Monetary Identity I call a metarepresented money, or metamoney.

How Is Chinese Gold Investment Affecting the Gold Price?

With the gold price behaving contrary to expectations these last 18 months and the sudden drops in prices in April and June of this year, China's effect on the gold investment market has once more come under the spotlight.

How does this emerged, giant economy and its people affect trends in the price of gold?

Quite a lot it turns out.

Rethinking how gold prices are set

Investors have thought for years that the main centres for gold price discovery were in London and New York, citing the opaque London Gold Market and the COMEX futures contracts.

However, it seems the growing size of the Shanghai Gold Exchange is bringing competition to this market. This much more physical of gold markets, where 240 tonnes of gold bullion was delivered in April compared to 3 tonnes at COMEX, is quite different to its dynamics than London and COMEX.

London and COMEX markets have been famous for their fractional nature, which could mean that investors lose confidence in these locations if they think they cannot be guaranteed delivery of their gold bars.

This issue has been written about by hedge fund manager Ned Naylor Leyland for some time. Other recent reports have also shown the superior physical nature of the Shanghai Gold Exchange, where far higher delivery ratios exist compared to COMEX.

It's all different in Shanghai

In contrast the transparent nature of the Shanghai exchange, with its ability to deliver huge tonnage of the yellow metal, might become an increasingly attractive destination for investors to bring their bids and offers.

For now the Western market probably do maintain dominance in the setting of gold prices, but China's ravenous appetite for hedges against the dollar based financial system is leading to new and improved gold markets inside China itself.

Already Western institutions have forged relationships into Chinese exchanges allowing traders to access these markets.

Only time will tell how quickly China might also usurp the West in this key area of gold trading.

If at this time 'Mrs Wong', as Max Keiser refers to the 300 million Chinese housewives buying gold, is the main constituent part of retail demand at the Shanghai exchange, she might be joined by Mrs Watanabe, Mrs Smith and Mrs Benz if Western and Japanese retail investors seek better markets for their trading and investment needs.

How does this fit into the currency wars?

The Chinese are well aware of their position in the global currency wars. It's why they're so warm in their attitudes towards precious metals and Bitcoin. They are looking to escape the downsides they experience within the dollar based financial system.

It is in China's interests to get as big a slice of the gold game as she possibly can. This might involve a bullion backed yuan, the largest and most robust trading markets and exchanges and perhaps also the most efficient, transparent and reliable retail investment services and products.

China knows the importance of the Shanghai Gold Exchange in her long time plans.

Watch out for the growth and evolution of this exchange. It can only become a more and more important hub for setting gold prices.

Will Bancroft is Co-Founder of The Real Asset Company and a notable gold commentator regularly published by the financial media and investment sites online. You might have seen his writings on Stockopedia, Seeking Alpha, Yahoo Finance, the Telegraph and a range of gold investment sites.

Minggu, 02 Juli 2017

All the News That’s Fit to Print Out

When news broke on May 8 about the arrest of a half-dozen young Muslim men for supposedly planning to attack Fort Dix, alongside the usual range of reactions — disbelief, paranoia, outrage, indifference, prurience — a newer one was added: the desire to consecrate the event’s significance by creating a Wikipedia page about it. The first one to the punch was a longtime Wikipedia contributor known as CltFn, who at about 7 that morning created what’s called a stub — little more than a placeholder, often just one sentence in length, which other contributors may then build upon — under the heading “Fort Dix Terror Plot.” A while later, another Wikipedia user named Gracenotes took an interest as well. Over the next several hours, in constant cyberconversation with an ever-growing pack of other self-appointed editors, Gracenotes — whose real name is Matthew Gruen — expanded and corrected this stub 59 times, ultimately shaping it into a respectable, balanced and even footnoted 50-line account of that day’s major development in the war on terror. By the time he was done, “2007 Fort Dix Attack Plot” was featured on Wikipedia’s front page. Finally, around midnight, Gruen left a note on the site saying, “Off to bed,” and the next morning he went back to his junior year of high school.

Wikipedia, as nearly everyone knows by now, is a six-year-old global online encyclopedia in 250 languages that can be added to or edited by anyone. (“Wiki,” a programming term long in use both as noun and adjective, derives from the Hawaiian word meaning “quick.”) Wikipedia’s goal is to make the sum of human knowledge available to everyone on the planet at no cost. Depending on your lights, it is either one of the noblest experiments of the Internet age or a nightmare embodiment of relativism and the withering of intellectual standards.

Love it or hate it, though, its success is past denying — 6.8 million registered users worldwide, at last count, and 1.8 million separate articles in the English-language Wikipedia alone — and that success has borne an interesting side effect. Just as the Internet has accelerated most incarnations of what we mean by the word “information,” so it has sped up what we mean when we employ the very term “encyclopedia.” For centuries, an encyclopedia was synonymous with a fixed, archival idea about the retrievability of information from the past. But Wikipedia’s notion of the past has enlarged to include things that haven’t even stopped happening yet. Increasingly, it has become a go-to source not just for reference material but for real-time breaking news — to the point where, following the mass murder at Virginia Tech, one newspaper in Virginia praised Wikipedia as a crucial source of detailed information.

So indistinct has the line between past and present become that Wikipedia has inadvertently all but strangled one of its sister projects, the three-year-old Wikinews — one of several Wikimedia Foundation offshoots (Wikibooks, Wikiquote, Wiktionary) founded on the principle of collaboratively produced content available free. Wikinews, though nominally covering not just major stories but news of all sorts, has sunk into a kind of torpor; lately it generates just 8 to 10 articles a day on a grab bag of topics that happen to capture the interest of its fewer than 26,000 users worldwide, from bird flu to the Miss Universe pageant to Vanuatu’s ban on cookie imports from neighboring Fiji. On bigger stories there’s just no point in competing with the ruthless purview of the encyclopedia, which now accounts for a staggering one out of every 200 page views on the entire Internet.

Continue reading the main story
The tricky thing is, the process by which Wikipedia usually, eventually gets things right — the notion that mistakes in a given entry, whether intentional or unintentional, will ultimately be caught and repaired as a function of the project’s massive, egalitarian oversight — doesn’t seem as if it would work when people are looking for information about events unfolding in real time. How on earth can anyone be trusted to get the story right when any version of the story is only as accurate, or even as serious, as the last anonymous person to log on and rewrite it?

Nothing is easier than taking shots at Wikipedia, and its many mistakes (most often instances of deliberate vandalism) are schadenfreude’s most renewable resource. But given the chaotic way in which it works, the truly remarkable thing about Wikipedia as a news site is that it works as well as it does. And what makes it work is a relatively small group of hard-core devotees who will, the moment big news breaks, drop whatever they’re doing to take custody of the project and ensure its, for lack of a better term, quality control. Though Wikiculture cringes at the word “authority,” in a system where a small group of people has the ability to lock out the input of a much larger one, it’s pure semantics to call that small group’s authority by any other name. Still, the only way to install yourself in that position of authority on Wikipedia is to care about it enough. So who are the members of this all-volunteer cadre, and why should it matter so much to them whether Wikipedia is any good at all?

Jimmy Wales, the founder and watchmaker-god of Wikipedia, isn’t completely sure who they are either, but that’s fully in keeping with the radically decentralized culture of the project itself. (Wikipedia last did a survey of its own users in 2003, and it has no plans for another one.) He did bristle when I suggested that they tended to be in their early 20s or even younger — editing encyclopedia entries, he said, is “not a young person’s hobby” — but after we traded stories for a while, he admitted that his own evidence was as anecdotal as my own.

“I’m always traveling and meeting Wikipedians everywhere,” he said, “but there’s probably some bias in the sample that I get, in that the very youngest may not be able to go out and meet us on a Thursday night for a beer because they have school the next day. So I may get a bit of a skew.”

Wales is a soft-spoken man with the unnerving focus of a person who sees something nobody else in the room sees. The word that comes up most often in his conversation is “interesting,” and that’s as good a key as any to understanding the mind-set of someone who has put in motion a public project so vast that he no longer has any real power over it. Not that such power is anything he covets. In his former life he made a killing as an options trader in Chicago, but his manner is much more monastic than that might suggest. We met at his rather shockingly modest hotel just south of Times Square, and while I could not source this statement well enough to satisfy an ardent Wikipedian, I would feel comfortable wagering that he is the only person on Time magazine’s list of the World’s 100 Most Influential People to have recently passed a night in that particular fleabag.

Wales’s own modesty sets the tone for the whole enterprise; still, Wikipedia does feature — though many users will deny it zealously — a kind of rudimentary institutional hierarchy. Among the 4.6 million registered English-language users are about 1,200 administrators, whose “admin” status carries a few extra technical powers, most notably the power to block other users from the site, either temporarily or permanently. Those nominated for adminship must answer an initial series of five questions, after which other users have seven days to register their approval or disapproval. Above the admin level are the cheekily named “bureaucrats,” who are empowered to appoint the admins and will do so if they deem a user consensus has been reached (the magic number is somewhere around 70 percent approval). There is also a level above the bureaucrats, called stewards, of whom there are only about 30, appointed by the seven-person Wikimedia Foundation board of directors. The higher up you go in this chain of authority, the humbler the language they use to describe their status: they compare themselves frequently to janitors or, more tellingly, to monks. There is an unmistakably religious tone to this embrace of humility, this image of themselves as mere instruments of the needs and will of the greater community. (The encyclopedia’s guiding principles are known as the Five Pillars.) The level of devotion to this ideal can get a little cultlike: one admin insisted to me that the vote by which he was elevated was not a vote at all but a “community consensus,” though he allowed that the means by which this consensus was reached did have “votelike tendencies.”

Though Wales is right that there are plenty of devoted Wikipedians out there who are upward of 25 years old, most of those who do the hard-core editing on a breaking news story seem to be at the younger end of the spectrum. Part of the reason for that may be that high-school and college students are much more likely than older folks to have six or eight hours at a stretch to devote to something on the spur of the moment. But there is also something uniquely empowering — for better or for worse — about Wikipedia, in that there is no real organizational ladder to climb: since everyone contributes behind screen names (which may or may not match their real ones), questions of age, appearance, experience and so forth don’t color the discussion. The only way to achieve a degree of authority in the world of Wikipedia is to show sufficient devotion to it, and that can happen in relatively short order. Gracenotes, for instance, was considered for admin status in part for his work on the Fort Dix story, and in part as a simple consequence of the fact that he will often, after his homework is done and his church responsibilities are fulfilled, spend six hours or more a night cleaning up errors in the encyclopedia. An amateur programmer and calculus buff who lives near Poughkeepsie, N.Y., he became seriously involved with Wikipedia just about eight months ago, after his parents ordered him out of a different online community of which they did not approve.

When you’re talking about Gracenotes and those Wikipedians like him — people who, though they work very hard, generally do so without leaving their bedrooms — what does “news” even mean? The presentational difference is that Wikipedia’s version of events comes in the form of one constantly rewritten, constantly updated, summary article, rather than a chronological series of articles, each reflecting new developments, as newspapers and even most news sites do. But much more significant than that, no Wikipedia article contains any attempt at actual reporting — in fact, original research is forbidden.

The rule, according to Wales, is “not out-of-context absolute” — if he, or some other trusted Wikipedia user, happened to be present at some catastrophic event and took a picture of it, that picture wouldn’t necessarily be removed from the site — but in general, he explained, “it’d be too easy to be hoaxed. And anyway, an encyclopedia is really not where you should go for that. Britannica doesn’t publish original research. An encyclopedia is the condensation of received wisdom.”

For real-time received wisdom, there’s pretty much one place to go in today’s world, and that’s Google. Thus Gruen fleshed out the Fort Dix story entirely by searching sources on Google and its offshoot, Google News. During the editing frenzy on May 8, he told me, “There was one dispute where somebody thought we should be using the word ‘alleged’ a lot more than we were, because it was, like, how do you know they were really planning on doing it? But I was kind of against too much use of ‘alleged,’ because, well, I don’t know, I just kind of felt that the F.B.I. was a pretty reliable source.” At which point thousands of dead journalism professors turned over in their graves.

But even when Wikipedia’s function is journalistic, its aim is not; rather than report the news, the goal is to act as a kind of phenomenally fast, bias-free digest of what others have already reported elsewhere. On a big news day, Wikipedia functions like a massive, cooperative blog — except that where most blogs’ function is to sieve news accounts through the filter of strong opinion, Wikipedia’s goal is the opposite: it strives to filter all the opinion out of it. With 10 or 20 or 50 pairs of eyes on every available news account, if one fact, or one loaded word — “terror,” say — appears in one of those accounts but not the others, Wikipedia’s own version will almost always screen it out. Not exactly investigative journalism, but it doesn’t pretend to be; it relies on others for that.

Natalie Martin, a 23-year-old history major at Antioch College in Ohio, was granted admin status last winter after contributing to the site for about nine months. She thought at one point in her life that she wanted to be a journalist, she said, “but then I decided that my only real interest in newspapers is fixing all the comma mistakes.” Martin works at the circulation desk of a local library — a job that often leaves her attention less than fully engaged, in which case she logs onto Wikipedia and looks for errors. Her usual M.O. is to check the “recent changes” page, a running log of the most recent edits made anywhere on the site, no matter how large or small. It gives you some sense of the project’s scale to learn that the roughly 250 most recent changes to the English-language Wikipedia were made in the last 60 seconds.

On a normal day, she told me, much of her work involves finding and instantly reverting vandalism, usually profanity from bored schoolchildren. Messing with a Wikipedia page requires no hacking skills whatsoever; thus vandalism is pandemic there. Though the admins are loath to give vandals special attention in any form, the fact is that there are some who earn their grudging admiration, if only for their sense of humor. Stephen Colbert, in his fake-newsman persona at least, has been a regular tormentor of the site, urging his viewers to change a given fact en masse; when the words “Colbert Alert” appear on the admins’ chat forum, 20 or more of them will rush to the ramparts of a targeted page. And users with a mind-boggling amount of time on their hands can sometimes raise their defacement to conceptual levels — for instance, Willy on Wheels, a legendary Wikipedia user whose vandalism consisted of adding the words “on wheels” to the headlines of literally thousands of entries. Uncountable hours were spent deleting those two graffitilike words from all over the site. He or she even spawned numerous copycats, and to this day, anyone whose user name contains the phrase “on wheels” runs the risk of having his or her editorial privileges summarily revoked.

On April 16, though, Martin’s routine vandal-catching and grammar-policing was altered by news of the shootings at Virginia Tech. By the time she got to the site, a few hours after the shooting itself, the brand-new “Virginia Tech Massacre” page had already been contributed to or vandalized hundreds of times, but she took control and has personally made more than 200 edits to the story. “It happened rather quickly,” she said, “and there were maybe a dozen people that were paying very close attention: information would break, and we would talk about how it should be phrased, how the gun-politics stuff should be phrased in a way that’s neutral and doesn’t use some of the loaded terminology that each side tends to use. I was not online when the name of the gunman was released, but I imagine somebody went and added it to the page within 30 seconds. Because that seems to be what happens.”

She and that dozen or so others decided to use one of their technical privileges as admins to “semiprotect” the page, meaning they have locked out any would-be contributions from anonymous users or users with registered accounts less than four days old. (The more seldom invoked “full protection” prevents anyone but admins from editing a page.) They made the decision, Martin said, because the level of vandalism was “just ridiculous. Sometimes it’s not malicious, it’s people who want to put in their opinion, or they put in ‘Go Virginia Tech!’ or something like that, which is sweet but really inappropriate in this particular venue. People liked to append the word ‘evil’ in front of the name of the perpetrator, and that’s again, like, O.K., sure, I don’t know or care if he’s evil, really, I don’t even know what that means, but it doesn’t belong in an encyclopedia.”

Martin was self-deprecating about her reasons for devoting so much time to Wikipedia — spending your leisure time hunting down strangers’ spelling errors does, she said, “feed interesting character traits” — but when pressed she offered a rationale that might seem disingenuous if it weren’t echoed by so many of her colleagues: pride of ownership. Virginia Tech, she said, “was one of the more visited pages for a few days, and I know that for myself and probably for some other people there was a desire to put our best face out to the world. A lot of people did go to the page just to look and see, and it was important to me that they see something very good, very professional and put together, not covered in vandalism, not excessively long, not excessively editorialized, just the best that we could do with the limited information that we had.”

Martin’s main comrade on the day of the Virginia Tech shootings was a fellow admin she has never met: “I don’t know his real name,” she says, “but his handle would be Swatjester.” Swatjester turns out to be Dan Rosenthal of Palm Beach Gardens, Fla.; Rosenthal, who is 24, graduated in April from Florida State University, a little later than planned, because the National Guard unit of which he was a member was deployed for the initial invasion of Iraq and stayed there for a year. He is now the national legislative director of a war-veterans’ organization, doing everything from answering questions about pending legislation to helping suicidal vets find mental-health treatment. In the fall he will start law school at American University in Washington. On top of all that, he is such a devoted Wikipedian — editing and resolving disputes on the site eight hours a day or more, with a watch list that has ballooned to 4,000 articles — that he recently made a pop-in visit to Wikimedia’s modest headquarters nearby in St. Petersburg and left with an unpaid internship in legal affairs. His parents, he told me, are only marginally happier with this pursuit than they were back when he spent hours each day playing video games.

I visited Rosenthal’s student apartment in Tallahassee, where he was living with his three roommates; the place mushroomed with musical instruments and video games and unwashed dishes, just like any student habitat, and maybe for that reason, Rosenthal will often take his laptop to a local cigar bar and fulfill his admin duties there while having a Scotch. On the afternoon we met, though, we settled for a quiet sushi restaurant in a local strip mall with a wireless connection. “I’m trying to teach myself to eat more slowly,” he said with a smile. “It’s an Army thing. I’m used to having 20 seconds to eat, and if you talk that means you’re finished.”

You might think, having experienced the Iraq war himself, he would be tempted to correct mistakes or look for N.P.O.V. (“neutral point of view”) violations on Wikipedia’s many war-related stories, but he’s far too much of a true believer in the project to allow himself to do it. “In the beginning,” he told me, “when I didn’t quite understand all the rules, I got a little bit involved with it, but as I started to learn the system better, I just don’t edit that kind of thing anymore. It sets a bad precedent.”

He logged on and took me through an average editing session; unsurprisingly, everything went by at about the speed of light, but a few things about Wikisociety, as he called it in a moment of professed weakness (“I hate putting ‘Wiki’ in front of everything”), did become clear. For one thing, it’s a myth that any entry, no matter how frivolous, can find a place on Wikipedia — or, rather, the myth is that anything that goes on there stays on there. The presence of (in one admin’s embarrassed phrase) “five million Pokémon articles” notwithstanding, a great many entries are deemed unworthy even of Wikipedia’s catholic attention and are deleted within days, hours or even minutes. There are elaborate criteria for deletion or, in extreme cases, immediate deletion (“patent nonsense,” for instance, is grounds for the latter). But another extraordinary aspect of Wikipedia is its almost fanatical transparency: every change made to every article, no matter how small, is preserved and easily accessible forever. Exceptions can be made in rare cases, as when a vandal adds to a page somebody’s home phone number or — as in a recent controversy that left the more diligent admins exhausted — open-source buccaneers start randomly inserting the legally controversial HD/DVD de-encryption code into articles all over the site.

By the time we finished our lunch, 96 new pages had been nominated for deletion already that day — the backlog can grow to as many as 800 — and Rosenthal delivered the death blow to a few others while we sat there. “Take this guy,” he said. “ ‘Self-proclaimed write-in candidate for U.S. president.’ This article’s gonna get deleted. There’s no hope for it.”

There is a rough philosophical divide among admins between “deletionists” and “inclusionists,” and Rosenthal, even though he has never actually met anyone from Wikipedia outside the office staff in St. Petersburg, is on the site so often that he has a pretty good idea who’s who. He associates certain user names with certain political biases, and he recalls an online dustup with someone called Slimvirgin over whether the Animal Liberation Front was a terrorist organization. Personalities can become so pronounced in these debates that some even achieve fame of a sort on snarky Wikipedia anti-fansites like Encyclopedia Dramatica, where Slimvirgin has been thoroughly pilloried. “It’s disgusting on one level,” Rosenthal said, “but it’s also funny how the encyclopedia has gotten to be more about the community behind it. And like any community, it has its drama. For people that don’t understand it and don’t have an inclination to get involved in it, it’s pretty daunting.”

Wikipedia’s morphing into a news source, Rosenthal said, “is an inevitable step. Because the software is absolutely perfectly suited to that. And the rules, I’m sure unintentionally, are perfectly suited to it, with the emphasis on verifying and the neutral point of view.” As for Wikinews, he offered, with brutal kindness, that it was a good place for news that “doesn’t make Wikipedia’s radar.” Even Wales admitted, with something of a wince, that on any substantial news story, Wikinews is pretty well consigned to redundancy by its more successful sibling. “It’s something that the Wikinewsies have at times, I’ve felt, been a little prickly about,” Wales said. “But it’s just the sheer volume of people, also the sheer audience. Wikipedia derives a certain degree of authority and trust in the mind of the reader by avoiding original research and citing sources. And for whatever flaws there are in the model — you pick up the newspaper once a week and you’ll see some horrible thing from Wikipedia — if you read it generally throughout, you’ll find it’s pretty good; and you’ll recognize that there is a process here that does a pretty good job of getting at something important.”

The massive energy generated by that sense of the project’s importance is certainly alive in Rosenthal. “For me,” he said, “it really comes down to the advancement of human knowledge. I see heaps of praise being put on Google and Yahoo and Microsoft for being different, and they’re all just search engines. It’s nothing different. But this is something that’s never been attempted before. It’s just so unconventional, and it works. And it’s completely for the betterment of humanity. There’s no downside to it. I think that’s incredible. And I don’t want to see people take this thing that is 100 percent beneficial by itself and turn it into something negative by putting on whatever vandalism they like, or libeling someone, or whatever the effect is.”

For something alternately heralded and feared as a harbinger of some brave new world, Wikipedia has a lot of old-fashioned trappings; in fact, within its borders it generates its own special brand of kitsch. Users get news about the site via a mocked-up newspaper called The Wikipedia Signpost; the series of high-tech discussion forums on which the admins communicate is called the Village Pump, and a forum for Wikinews is dubbed the Water Cooler. And users salute their peers, on a purely informal basis, by awarding one another special citations called Barnstars — a term derived from the decorative good-luck charms used to commemorate successful barn-raisings two or three centuries ago. “For being kind and simple in the face of my very stupid mistake,” reads one of the citations on Martin’s own user page, “I hereby award you this Random Acts of Kindness Barnstar :).” It’s enough to set your teeth on edge.

But the kitsch is also a key to something, because in the end what’s most encouraging about Wikipedia isn’t all that’s new about it but all that isn’t. It is in some ways a remarkably old-school enterprise; for one thing, it is centered almost entirely on the carefully written word.

“The classic question I get at conferences,” Wales said, “is, ‘Do you think Wikipedia will remain text, or will it be more and more video in the future?’ I think it’s pretty hard to beat written words. Especially for collaboration, because words are the most fluid medium for shaping and reshaping and collaboratively negotiating something. It’s kind of hard to do with video, and I don’t think that’s just a technical barrier.”

And then there is the notion of the neutral point of view. It’s easy to forget how far out of fashion that idea has fallen, particularly in the Wild West milieu of the Internet. The N.P.O.V. is one of Wikipedia’s Five Pillars. When asked why that neutrality is something whose value they’ve internalized so deeply, some of the admins I talked to used a rather neutral word themselves: information freed from opinion, they said, is “useful,” where information burdened by it is not. But it doesn’t take much digging to see that the question has a moral component as well.

There was, of course, already a Jerry Falwell article on Wikipedia, but the day of his death in May saw a predictable spike in traffic. When I first logged on, I didn’t have to scroll far before coming across an obvious bit of teenage vandalism, concerning an unprintable cause of death that the writer evidently felt would, if true, have meted out a certain poetic justice. That bit of editorializing, a matter of fewer than a dozen words in all, was gone from the page in two minutes.

“I’m actually surprised it took that long,” Sean Barrett, a Los Angeles-based I.T. consultant and Wikipedia admin, told me. “I went to the Falwell page myself as soon as I heard that he was dead; high-profile things like that, breaking news, we’ve learned to be proactive. I’m sure hundreds of administrators put Jerry Falwell on their watch list.”

But it wasn’t just the longtime admins who were hashing out the complexities of how to give this polarizing figure his neutral due. A furious dialogue went on all day on the discussion page that shadows that (and every) Wikipedia entry; one comment from a user named Shreveport Paranormal read, in part: “Despite my personal dislike of him, the man did just pass away. . . . This is a place that is supposed to give accurate information. . . . The only way we can keep to the purpose of Wikipedia is to remain unbiased.” Not that extraordinary a sentiment, perhaps, until you take into account that Shreveport Paranormal (according to his user profile) is a teenager, and Roman Catholic, and gay. And that he had been a Wikipedia user, at that point, for two days.

Wikipedia may not exactly be a font of truth, but it does go against the current of what has happened to the notion of truth. The easy global dissemination of, well, everything has generated a D.I.Y. culture of proud subjectivity, a culture that has spread even to relatively traditional forms like television — as in the ascent of advocates like Lou Dobbs or Bill O’Reilly, whose appeal lies precisely in their subjectivity even as they name-check “neutrality” to cover all sorts of journalistic sins. But the Wikipedians, most of them born in the information age, have tasked themselves with weeding that subjectivity not just out of one another’s discourse but also out of their own. They may not be able to do any actual reporting from their bedrooms or dorm rooms or hotel rooms, but they can police bias, and they do it with a passion that’s no less impressive for its occasional excess of piety. Who taught them this? It’s a mystery; but they are teaching it to one another.

DISNEY'S $1 BILLION BET ON A MAGICAL WRISTBAND

IF YOU WANT to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to Disney World. Then, reserve a meal at a restaurant called Be Our Guest, using the Disney World app to order your food in advance.
The restaurant lies beyond a gate of huge fiberglass boulders, painstakingly airbrushed to look like crumbling remnants of the past. Crossing a cartoon-like drawbridge, you see the parapets of a castle rising beyond a snow-dusted ridge, both rendered in miniature to appear far away. The Gothic-styled entrance is teensy. Such pint-sized intimacy is a psychological hack invented by Walt Disney himself to make visitors feel larger than their everyday selves. It works. You feel like you’re stepping across the pages of a storybook.
If you’re wearing your Disney MagicBand and you’ve made a reservation, a host will greet you at the drawbridge and already know your name—Welcome Mr. Tanner! She’ll be followed by another smiling person—Sit anywhere you like! Neither will mention that, by some mysterious power, your food will find you.
“It’s like magic!” a woman says to her family as they sit. “How do they find our table?” The dining hall, inspired by Beauty and the Beast, features Baroque details but feels like a large, orderly cafeteria. The couple’s young son flits around the table, like a moth. After a few minutes, he settles into his chair without actually sitting down, as kids often do. Soon, their food arrives exactly as promised, delivered by a smiling young man pushing an ornately carved serving cart that resembles a display case at an old museum.

It’s surprising how the woman’s sensible question immediately fades, unanswered, in the rising aroma of French onion soup and roast beef sandwiches. This is by design. The family entered a matrix of technology the moment it crossed the moat, one geared toward anticipating their whims without offering the slightest clue how.
How do they find our table? The answer is around their wrists.
Their MagicBands, tech-studded wristbands available to every visitor to the Magic Kingdom, feature a long-range radio that can transmit more than 40 feet in every direction. The hostess, on her modified iPhone, received a signal when the family was just a few paces away. Tanner family inbound! The kitchen also queued up: Two French onion soups, two roast beef sandwiches! When they sat down, a radio receiver in the table picked up the signals from their MagicBands and triangulated their location using another receiver in the ceiling. The server—as in waitperson, not computer array—knew what they ordered before they even approached the restaurant and knew where they were sitting.

No matter how often we say we’re creeped out by technology, we tend to acclimate quickly if it delivers what we want before we want it. This is particularly true of context-aware technology. Just consider how little anyone seems to mind now that the Google Maps app mines your Gmail. Today, Google Maps is studded with your location searches, events you’ve arranged with friends, and landmarks you’ve chatted about. It’s delightful, and it took hold faster than the goosebumps could. The utility seems so obvious, your consent has simply been assumed.
The same idea is taking hold at Disney World: How did they find our table?

A Friction-Free World
Walt Disney borrowed against his own life insurance to pay for Disneyland’s original design, and according to friends and family, he never seemed happier. It was his sandbox. “You will find yourself in the land of yesterday, tomorrow, and fantasy,” he crowed in early brochures for the park. “Nothing of the present exists.” The expansion of Disney's empire brought Disney World to life in 1971, and within that world, Epcot was to be the Experimental Prototype Community of Tomorrow. Disney wanted people to move in and live with technologies the rest of us could barely imagine. In a way, the MagicBands and their online platform, MyMagicPlus, realize that dream. But not in the way he imagined.

The MagicBands look like simple, stylish rubber wristbands offered in cheery shades of grey, blue, green, pink, yellow, orange and red. Inside each is an RFID chip and a radio like those in a 2.4-GHz cordless phone. The wristband has enough battery to last two years. It may look unpretentious, but the band connects you to a vast and powerful system of sensors within the park. And yet, when you visit Disney World, the most remarkable thing about the MagicBands is that they don’t feel remarkable at all. They’re as ubiquitous as sunburns and giant frozen lemonades. Despite their futuristic intentions, they’re already invisible.
Part of the trick lies in the clever way Disney teaches you to use them—and, by extension, how to use the park. It begins when you book your ticket online and pick your favorite rides. Disney’s servers crunch your preferences, then neatly package them into an itinerary calculated to keep the route between stops from being a slog—or a frustrating zig-zag back and forth across the park. Then, in the weeks before your trip, the wristband arrives in the mail, etched with your name—I’m yours, try me on. For kids, the MagicBand is akin to a Christmas present tucked under the tree, perfumed with the spice of anticipation. For parents, it’s a modest kind of superpower that wields access to the park.

If you sign up in advance for the so-called "Magical Express," the MagicBand replaces all of the details and hassles of paper once you touch-down in Orlando. Express users can board a park-bound shuttle, and check into the hotel. They don't have to mind their luggage, because each piece gets tagged at your home airport, so that it can follow you to your hotel, then your room. Once you arrive at the park, there are no tickets to hand over. Just tap your MagicBand at the gate and swipe onto the rides you’ve already reserved. If you've opted in on the web, the MagicBand is the only thing you need.
It’s amazing how much friction Disney has engineered away: There’s no need to rent a car or waste time at the baggage carousel. You don’t need to carry cash, because the MagicBand is linked to your credit card. You don’t need to wait in long lines. You don’t even have to go to the trouble of taking out your wallet when your kid grabs a stuffed Olaf, looks up at you, and promises to be good if you’ll just let them have this one thing, please.
This is just what the experience looks like to you, the visitor. For Disney, the MagicBands, the thousands of sensors they talk with, and the 100 systems linked together to create MyMagicPlus turn the park into a giant computer—streaming real-time data about where guests are, what they’re doing, and what they want. It’s designed to anticipate your desires.
Which makes it exactly the type of thing Apple, Facebook, and Google are trying to build. Except Disney World isn’t just an app or a phone—it’s both, wrapped in an idealized vision of life that’s as safely self-contained as a snow globe. Disney is thus granted permission to explore services that might seem invasive anywhere else. But then, that’s the trick: Every new experience with technology tends to gently nudge our notions of what we’re comfortable with.